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TITLE: SHOPPING
CART SAFETY 8-00-21 (Three Part Version)
ANCHOR LEAD
YOU GO THE GROCERY
STORE TO PICK UP A FEW ITEMS AND YOUR BABY OR YOUNG CHILD SITS IN THE
SHOPPING CART. SOUNDS ROUTINE, RIGHT? BUT FOR THOUSANDS EACH YEAR, THEIR
TRIP TO THE MARKET IS FOLLOWED BY A TRIP TO THE HOSPITAL BECAUSE OF
SHOPPING CART RELATED ACCIDENTS. SINCE 1985, AT LEAST FIVE CHILDREN
HAVE ACTUALLY DIED FROM SHOPPING CART RELATED INJURIES. THE MOST COMMON
CAUSE IS FROM FALLS...EVEN THOUGH MOST CARTS HAVE SAFETY STRAPS. ________
REPORTS ON HOW THIS CHILDHOOD HEALTH HAZARD CAN BE PREVENTED.
#1 Length
:46
ACT :Debbie Burke, MotherLength :08
"I have four kids and not only am I busy shopping, but I'm also worried
about the baby falling out of the shopping cart."
WRAP ONE
Length :09
DEBBIE BURKE IS TYPICAL OF BUSY MOMS WHO GROCERY SHOP WITH THEIR KIDS.
MOM DONNA VOLK WORRIES ABOUT THE CONDITION OF SHOPPING CARTS.
ACT :Donna
VolkMotherLength :04
"Sometimes you go to the grocery store and the carts have straps and
sometimes they don't."
WRAP TWO
Length :15
EACH YEAR, MORE THAN 25,000 CHILDREN GO TO THE EMERGENCY ROOM FOR INJURIES
RELATED TO SHOPPING CARTS…TWO-THIRDS OF THEM ARE AGE 5 AND UNDER. E-R
DOCTOR RAYMOND PITETTI SAYS FALLS OFTEN RESULT IN SKULL FRACTURES AND
CONCUSSIONS.
ACT :Dr.
Raymond Pitetti, M.D. , Children's Hospital of Pittsburgh Length :07
"What happens is there may be some long term damage…learning disabilities,
developmental disabilities, as a result of the head injuries."
WRAP THREE
Length :02
COMING UP…HOW ONE MOM TOOK ACTION.
#2 Length
:48
WRAP FOUR
Length :04
KAREN ALVAREZ WAS GROCERY SHOPPING WITH HER TWO-YEAR-OLD SON KYLE.
ACT :Karen
Alvarez Mother Length :08
"As I was reaching for the bananas, the very first thing on my list,
he reached for the apples that were on the other side. "
NATS :01
NAT SOT (cart falling)
WRAP FIVE
Length :03
KYLE FELL OUT OF THE SHOPPING CART.
ACT :Karen
AlvarezMother Length :10
"The sound of that shopping cart falling, there was no time for me to
react…I picked up the shopping cart off of him first and then got him.
He wasn't breathing."
WRAP SIX
Length :11
FORTUNATELY, KYLE RECOVERED FULLY. AFTER THIS CLOSE CALL, KAREN ALVAREZ
DEVELOPED A STRAP THAT KEEEPS KIDS SEATED IN THE CART. SHE NOW SELLS
THE BABYCOMFORT STRAP TO THE PUBLIC.
ACT :Karen
AlvarezMother Length :07
"I wanted something that would be soft around a child's chest. And I
wanted something that would buckle, not Velcro so that it's really strong
and secure."
WRAP SEVEN
Length :04
WHEN WE RETURN…OTHER WAYS TO PREVENT SHOPPING CART ACCIDENTS.
#3 Length
:53
WRAP EIGHT
Length :09
MANY STATES REQUIRE NEW CARTS TO HAVE SAFETY STRAPS. IN 80 PERCENT OF
FALLS, THE CHILD WAS UNRESTRAINED. DR. PITETTI HAS SOME ADVICE.
ACT :Dr.
Raymond Pitetti, M.D. , Children's Hospital of Pittsburgh Length :06
"Use any kind of child restraining devices that are in place… often
times the most severe injuries are from falls of 2 or 3 feet."
WRAP NINE
Length :06
RUSS RADER OF THE C-P-S-C SAYS SHOPPING CART SAFETY IS A PRIORITY
ACT :Russ
RaderDeputy Public Affairs Director, Consumer Product Safety Commission
Length :07
"…The Consumer Product Safety Commission has been working with the grocers
to make the safety straps available in the stores."
WRAP TEN
Length :15
OTHER SAFETY TIPS: NEVER PUT A CHILD IN THE BACK OF THE CART. DON'T
LET THEM PLAY ON THE UNDERCARRIAGE.NEVER LEAN ON THE FRONT HANDLE OR
LET A CHILD JUMP ON OR PUSH A CART. AND NEVER LEAVE A CHILD UNATTENDED.KAREN
ALVAREZ URGES PARENTS TO PUT SAFETY FIRST.
ACT :Karen
AlvarezMother Length :09
"It is a preventable type of accident that you would feel absolutely
horrible about if your child was injured."
WRAP ELEVEN
Length :
Local Talent Wrap
LOCAL ANCHOR
LOCKOUT
YOU CAN LEARN MORE ABOUT SHOPPING CART SAFETY BY CALLING THE CONSUMER
PRODUCT SAFETY COMMISSION AT 1-800-638-2772.KAREN ALVAREZ STARTED A
BUSINESS SELLING HER SHOPPING CART STRAPS. YOU CAN VISIT HER WEBSITE
AT www.babycomfort.com.
TITLE: SHOPPING
CART SAFETY 8-00-21A (Single Part Version)
ANCHOR LEAD
YOU GO THE GROCERY
STORE TO PICK UP A FEW ITEMS AND YOUR BABY OR YOUNG CHILD SITS IN THE
SHOPPING CART. SOUNDS ROUTINE, RIGHT? BUT FOR THOUSANDS EACH YEAR, THEIR
TRIP TO THE MARKET IS FOLLOWED BY A TRIP TO THE HOSPITAL BECAUSE OF
SHOPPING CART RELATED ACCIDENTS. SINCE 1985, AT LEAST FIVE CHILDREN
HAVE ACTUALLY DIED FROM SHOPPING CART RELATED INJURIES. THE MOST COMMON
CAUSE OF SHOPPING CART INJURY IS FROM FALLS...EVEN THOUGH MOST CARTS
ARE EQUIPPED WITH SAFETY STRAPS. ________ REPORTS ON HOW THIS CHILDHOOD
HEALTH HAZARD CAN BE PREVENTED.
ACT :Debbie
Burke,Mother Length :08
"I have four kids and not only am I busy shopping, but I'm also worried
about the baby falling out of the shopping cart."
WRAP ONE
Length :14
DEBBIE BURKE IS TYPICAL OF BUSY MOMS WHO GROCERY SHOP WITH THEIR KIDS.
EACH YEAR, MORE THAN 25,000 CHILDREN ARE TREATED FOR SHOPPING CART INJURIES…MOST
AGE 5 AND UNDER. E-R DOCTOR RAYMOND PITETTI SEES MANY HEAD AND NECK
INJURIES.
ACT :Dr.
Raymond Pitetti, M.D. , Children's Hospital of Pittsburgh Length :09
"…Often times the most severe injuries are from falls of 2 or 3 feet…there
may be some long term damage…learning disabilities, developmental disabilities."
WRAP TWO Length
:06
KAREN ALVAREZ WAS GROCERY SHOPPING WHEN HER TWO-YEAR-OLD SON KYLE FELL
OUT OF THE SHOPPING CART.
NATS :01
NAT SOT (cart falling)
ACT :Karen
AlvarezMothe rLength :07
"There was no time for me to react…I picked up the shopping cart off
of him first and then got him. He wasn't breathing."
WRAP THREE
Length:07
FORTUNATELY, KYLE RECOVERED FULLY. AFTER THIS CLOSE CALL, KAREN ALVAREZ
DEVELOPED THE BABYCOMFORT STRAP, WHICH SHE NOW SELLS TO THE PUBLIC.
ACT :Karen
AlvarezMother Length :07
"I wanted something that would be soft around a child's chest. And I
wanted something that would buckle, not Velcro so that it's really strong
and secure."
WRAP FOUR
Length :07
MANY STATES REQUIRE THAT NEW CARTS HAVE SAFETY STRAPS. RUSS RADER SAYS
IT'S A PRIORITY FOR THE C-P-S-C.
ACT :Russ
RaderDeputy Public Affairs Director, Consumer Product Safety Commission
Length :07
"…The Consumer Product Safety Commission have been working with the
grocers to make the safety straps available in the stores."
WRAP FIVE Length
:16
OTHER SAFETY TIPS: NEVER PUT A CHILD IN THE BACK OF THE CART. DON'T
LET THEM PLAY ON THE UNDERCARRIAGE.NEVER LEAN ON THE FRONT HANDLE OR
LET A CHILD JUMP ON OR PUSH A CART. AND NEVER LEAVE A CHILD UNATTENDED.KAREN
ALVAREZ URGES PARENTS TO PUT SAFETY FIRST.
ACT :Karen
AlvarezMother Length :09
"It is a preventable type of accident that you would feel absolutely
horrible about if your child was injured."
WRAP SIX
Length :
Local Talent Wrap
LOCAL ANCHOR
LOCKOUT
YOU CAN LEARN MORE
ABOUT SHOPPING CART SAFETY BY CALLING THE CONSUMER PRODUCT SAFETY COMMISSION
AT 1-800-638-2772.KAREN ALVAREZ STARTED A BUSINESS SELLING HER SHOPPING
CART STRAPS. YOU CAN VISIT HER WEBSITE AT www.babycomfort.com.
Contacts:
Dr. Raymond Pitetti, M.D.
Children's Hospital of Pittsburgh
412-692-5325
Dr. Pitetti us an
emergency room physician. He has seen numerous shopping cart accidents
and treated many children for all types of injuries resulting from this
type of fall.
Russ Rader
Deputy Public Affairs Director
Consumer Product Safety Commission
4330 East/West Highway
Bethesda, Maryland
301-504-0580 ext. 1166
Mr. Rader has worked
extensively as a representative of the CPSC on the issue of shopping
cart safety. He is currently in charge of a new public awareness campaign
being launched in conjunction with shopping cart manufacturers and the
supermarket industry.
Karen Alvarez
President
The Babycomfort Company
Office: 925-833-7677
E-mail: kalvarez@babycomfort.com
www.babycomfort.com
Karen Alvarez founded
the Babycomfort Company in 1997 after her son fell out of a shopping
cart. She has become an outspoken advocate for shopping cart safety.
Greg Dallen
UNARCO Industries
SE Regional Director
770-426-9241
UNARCO is the largest
North American manufacturer of shopping carts. Baby seat warning symbols
and child safety straps are standard on all of their carts.
Localization
Tips:
- Include information
about any local cases involving shopping cart accidents. Call your
local supermarkets and ask how many shopping cart accidents they deal
with each week.
- Check out the
shopping carts at some local supermarkets. Are there safety belts
on the seats? Are the belts in good condition? Do the stores have
any new and improved carts with wider wheelbases or side safety seats
for children?
- Call some local
liability attorneys and see if they've ever filed suit against a shopping
cart manufacturer.
- If there is a
shopping cart manufacturer in your area, ask for an interview.
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